Hi, I'm Bob.

I’m a data-driven, user-centered product design leader with over seven years of experience creating cloud-based and enterprise platforms. I specialize in turning complex challenges (like network analytics and on-demand service apps) into intuitive, modular solutions, blending rapid prototyping with solid design principles to deliver real, measurable impact.

Select Cases in SoftwareProduct Design

In this portfolio, you’ll see how I tackle high-impact goals (like halving network deployment times) by blending hands-on design with operational know-how. Dive in to learn how each project came together, what we learned along the way, and how practical design choices can make all the difference.

Cutting Enterprise Network Deployment Time in Half

Learn how we introduced a modular approach to enterprise network configuration that drastically simplified rollout.

Designing for the Humans in the Loop

Ever wonder what it's like experimenting with Machine Learning for legal teams seeking a more reliable document digitizing product?

Structured Design Activities That Bring Ambiguity into Focus

Learn how vastly different product teams at Allstate and Pacific Gas & Electric are designing the right workforce solutions with an hypothesis-driven design approach.